I had to select an Australian native animal from the Zoos Victoria local threatened species list that is at risk of extinction, due to climate change, bushfires, or for other reasons and design a character based on this animal.

Then create a short motion piece (40-90 seconds) that incorporates this animal and animates a compelling statistic or other critical information about this animal that generates sympathy and a call to action on behalf of the viewer such as a website to visit and/or possibly a call to donate.

As a companion to this piece, I also had to design a image that uses AR with my animated character to reinforce the call to action.